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← Selected work · 08 — Brand · Motion · Broadcast

Lions’ Den Nigeria: brand, motion and a pitch portal

A national television format needs a look that works on a TV screen, on social and on the web. At Ultima Group I worked on the brand and motion for Lions’ Den Nigeria and the portal where founders apply.

Company
Ultima Group
Role
Motion Graphics & Brand Designer
Years
Jun 2020 – Mar 2022
Broadcast
From October 2021

The problem

Launch a business-pitch format on national television with one consistent identity across the broadcast, social posts and an online application.

My role

Motion graphics and brand designer at Ultima Group: brand, broadcast motion and digital assets for nationally syndicated shows including Lions’ Den Nigeria.

The result

A lion emblem and title system, key art, on-air graphics and a mobile-ready application portal, all in one visual language.

This case shows real work. The images are from the production’s brand and digital assets.

01 — The show

A pitch show for Nigerian founders.

Lions’ Den Nigeria is a business-pitch reality show produced by Ultima, with Ecobank as lead sponsor. Its first season began airing on AfricaMagic Family (DStv channel 154, GOtv channel 2) in October 2021, with a panel of five investors, “the Lions”.Public Sources: Within Nigeria (opens in a new tab), Vanguard (opens in a new tab).

02 — My part

One identity, three screens.

I worked on the show’s brand system and motion graphics, and on the digital assets around it. The aim was a single look, a gold lion on black, that reads the same on a TV, in a social post and on a phone.Judgement

Role as on my résumé: Motion Graphics & Brand Designer, Ultima Group.

03 — The identity

A lion, gold on black.

Lions’ Den logo: a gold lion emblem above the words LIONS’ DEN on black
The lion emblem and wordmark.
Title card: LIONS’ DEN in gold serif capitals over a dark studio, with the line The World Number 1 Business Reality Show, Coming to Nigeria, and sponsor logos
Title card and sponsor lock-up.

04 — On air and online

Key art, profiles and the application portal.

Key art: the five Lions seated in a studio with the Lions’ Den emblem, broadcast times and sponsor logos, and the line Watch Lions’ Den from October 10th
Key art with broadcast details.
Investor profile graphic: a portrait of one of the Lions inside a gold circle with the lion emblem, name and company, and the launch date
Investor profile graphic.
Application portal on desktop: a registration form for Lions’ Den over the key art, with fields for account number, name, email and phone
The application portal, desktop.
The same application portal on a phone, in a single column
And on a phone.

05 — What I can stand behind

What was delivered.

  • A brand identity with emblem, wordmark, palette and title treatment.Design-level
  • Key art and investor-profile graphics in one visual language.Design-level
  • A founder application portal designed desktop-first and mobile-ready.Design-level

I don’t quote audience or sign-up numbers here: I don’t have measured figures I can evidence from this production.

Next caseZedo: trust infrastructure for finding a home in Nigeria

(04) — Contact

Open to opportunitiesLagos, Nigeria

Let’s build something people understand.

Senior Product Designer · full-time, contract or advisory. Pick what fits and it opens an email with the right subject.

alowoojaolamide@gmail.com