About
I design what sits beneath the interface.
The short version
I’m a senior product designer and serial founder with ten years across fintech, SaaS, Web3 and real estate. I started as a freelancer in 2016, built a product and brand agency, designed broadcast brand systems for national television, then led product design for a buy-now-pay-later platform in the UAE and Saudi Arabia.
Since late 2024 I’ve been building Zedo, an AI-powered property search for Nigeria, where I own product strategy, design and the verified-listing model. I’m open to Senior Product Designer roles, and to contract and advisory work, while Zedo grows.
I also mentor. On ADPList I’ve held 538 one-to-one sessions with designers in 28 countries, rated 4.9 out of 5 across 63 reviews, and I was named to the ADPList100 most influential mentors in 2024 and awarded Super Mentor.
Path
Nov 2024 – now
Founder & CEOZedo
AI-powered property search and verified-listing infrastructure for Nigeria.
Aug 2024 – Oct 2026
Senior Product DesignerToptal
Product partner to startups and enterprise teams across SaaS, B2B, fintech and consumer.
Apr 2022 – Aug 2024
Senior Product DesignerPostpay
UX and product for a buy-now-pay-later platform in the UAE and Saudi Arabia.
Jun 2020 – Mar 2022
Motion Graphics & Brand DesignerUltima Group
Broadcast brand systems for Lions’ Den Nigeria, Family Feud Nigeria and 88.5 UFM. See the Lions’ Den case study →
Apr 2018 – Mar 2020
Product Designer (Founder)Virtual Core Creative Digital Agency
Product and brand strategy for 20+ digital platforms across fintech, real estate, consulting and security.
Jan 2016 – Nov 2018
Product Designer (UX/UI)Freelance
Research, flows, usability and accessibility testing, and design guidelines.
Companies I’ve founded
Founder & CEO
Zedo ↗
AI-powered property search and verified-listing infrastructure for Nigeria.
Co-founder
Orion Sky ↗
Luxury real estate in Lagos: development, architectural consultancy, construction, interiors and project management.
Co-founder
Kiitan Luxe ↗
A digital fashion brand: 3D fashion design, fashion illustration, consultation and courses.
Founder, 2018 – 2020
Virtual Core Creative
Product and brand strategy agency; 20+ digital platforms across fintech, real estate, consulting and security.
How I work
- 01
Design the money moment, not the screen.
Revenue and trust are won or lost at a few moments: approval, payment, repayment. I start there and work outward.
- 02
Trust is a feature with a spec.
A badge, a rating or a verified tag only works if it says what was checked, by whom and when. I write that spec before I draw it.
- 03
Structure before surface.
Messy data makes any interface lie. I fix the model, then the flow, then the pixels.
- 04
Use AI to compress the boring, never the judgement.
Claude and prototyping tools shorten the path from idea to something testable. Deciding what to build stays with me.
Mentorship & community
ADPList, 2022 – 2024
ADPList100 most influential mentors (2024), Super Mentor, 538 one-to-one sessions across 28 countries, rated 4.9 / 5.
Ddsgnr Academy
Founder.
DigiFemmes, Dec 2022 – now
Mentor in a USAID, Microsoft and Dalberg-backed programme empowering women entrepreneurs in Ivory Coast.
Women Techmakers Nigeria, Nov 2022 – Jan 2023
Product design mentor in Google’s community.
Education
Obafemi Awolowo University, 2019
BSc Computer Engineering
Federal Polytechnic Ede, 2012
National Diploma, Computer Science
Certifications
- Google UX Design Certificate, Google (2023)
- Google Project Management Certificate, Google (2024)
- Financial Markets, Yale University (2024)
- Construction Project Management, Columbia University (2025)